Live Events

How do consumers interact socially and commercially at live events/concerts? How do these consumers share information and content at the concerts?  How do the organizations or artist profit and improve communication to their costumer base at a live event utilizing mobile technologies?  These are the main topics that we plan on researching.  We will develop thorough research on the core activities that consumers perform at these events and discuss why the consumer and organization can benefit from AR interaction at live events.  

AR Cinema at USC

How do people view film in the location that the film is set or shot? How do they interact with it? How does that interaction help movie directors, writers, and advertisers benefit from this relationship?  Filmmakers will have to capture multiple perspectives in order to allow for depth and interaction.  This will allow viewers to see the film through multiple viewpoints on the location of the set or in their home.  Innovative story-telling methods will be used to allow the viewer to have more control over the story. We believe that augmented reality will enhance the consumer's experience with the virtual characters and physical spaces that they are filmed.