Augmented Reality Sports

With the latest improvements in network capabilities and mobile connectivity, we believe that Augmented Reality can now enhance consumer experience at sports events.  Our goal is to research interaction and connectivity at the Coliseum, Galen Center, and other sports facilities at USC. After gathering research (points of interaction, Blue-tooth capabilities, reference points, mediums for AR content, data on mobile usage, financial analysis) we will create a series of potential football and other sports related demos/prototypes/wireframes analyzing how AR can be utilized to advance operational efficiency and user experience. Developing these ideas will benefit the consumer, as well as generate revenue for the organizations. Our goal is to bring a virtual cloud of information to smart phones and allow for effective interaction in this new mobile medium.